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DIGITAL MARKETING

Digital marketing, also known as internet marketing or online marketing, is
a collection of marketing activities that use a variety of online channels
and tools to reach a specific target group and promote products or services.
Digital marketing is based on the use of internet platforms such as
websites, social media, e-mails, internet search engines, video content,
online advertising and many others. Digital marketing is a key element of
marketing strategies in the digital era because it allows companies to reach
their customers more effectively than ever before.

Web Design

Order a modern and unique website for yourself or your company
Search Engine Optimization (SEO)

Rank High on Google and Bing and bring more visitors to your website
Social media advertising

Reach precisely defined target groups with your message

We design websites

We create modern and unique websites for our clients. See below what we
offer and why it is worth working with us.

Tailor-made websites

We create them for you completely from scratch, not from someone else's basic template. So, they have all the functions you need and can be further developed.

Responsive

They look good on any screen size, on mobile devices, laptops and desktop computers.
Fast

They load quickly even on a weak internet connection and score high on Google PageSpeed.
Multilingual

You write content in one language, and the website itself translates it into other selected languages using the most modern linguistic algorithms.
Advanced analytics

We will launch advanced analytical tools on your website that will give you a picture of who actually visits it, what they do there and which content is most attractive to them. This will allow you to better respond to the needs of your customers.
Unique graphics

We will make sure that your website looks aesthetically pleasing. We will help you choose photos or generate images especially for you using
artificial intelligence.

Easy contact

We will shorten the distance and make it easier for your customers to quickly contact you using forms and integrated social media buttons.

Automation

You don't need to know how to create pages to add new information. You will focus on adding new content, and the site on its own will format it and place it where you choose.

Hosting and Domains

We will make sure that your website has an easy-to-remember address and is quickly accessible around the world. We cooperate with partners offering high-quality and reliable hosting services, as well as domain purchases.

Do you need a website for your business or project?

Selected examples of our websites:

Diving center website

Sidemount Society

sidemountsociety.com

A bilingual website of a diving centre offering diving courses in English and Polish on the island of Gozo (Malta). All content is added in one language and then automatically translated into another using the most modern linguistic algorithms. The user can switch languages using the flags at the top of the page. In addition, the website has detailed descriptions of all services, optimized for Google and Bing search engines. This makes it easier to find because it ranks high in the search results and under a large number of keywords.

We also made it easy to contact the company or order a service using booking forms or buttons for social media and instant messengers on this website. The user only is only one to three clicks away from asking a question or ordering a diving course.

The website is also record-breakingly fast. It scores 96 out of 100 maximum performance  points on mobile devices according to Google PageSpeed, where 90 is already considered a very good result. Thanks to this, it ranks higher in search results and reaches a larger number of interested people.

Performance

Small Business Website

Polish - Croatian Sworn Translator

tlumaczchorwacja.pl

A website we created for a company named HALO SPLIT from Croatia, which deals with sworn translations from Polish into Croatian and vice versa.

What’s unique about this site is that there isn’t a single photo on it. This happened because a sworn translator usually works with confidential documents, or translates in court or at the police, and cannot take selfies at work. And even if he did, it would be in his office at most. But how many interesting photos can you take with a person working at a desk?

Therefore, all graphics on this website have been generated with the help of artificial intelligence. So, we approached the matter very creatively. We wanted the website to reflect the fact that a sworn translator works with paper, lives in Croatia and appears in court, in various offices and medical facilities to help people there. In addition, we also tried to present such features of this profession as accuracy, attention to detail and great
patience.

Apart from that, the website loads very quickly even on mobile devices and scored as many as 98 points out of 100 in the Google PageSpeed performance test, which helps ranking it higher in search engines.

Performance

A minimalistic website of a larger business

SEGURRO

segurro.pl

A minimalist website that serves as a business card on the Internet, created for a company dealing with modern network solutions. Short and concise descriptions of services and technologies, animated icons, as well as interesting, modern graphics generated using artificial intelligence.

The website’s performance on mobile devices, according to Google PageSpeed, is at 99 out of 100 points, which means it can rank higher than competitors’ websites in Google and Bing search engines.

Performance

We optimise websites for search engines (SEO)

What is SEO?

SEO, or Search Engine Optimization, also known as web positioning, is the process of optimising a website, which aims to improve its visibility in search results in search engines such as Google, Bing or Yahoo. By appropriately adjusting the content, website structure, metadata, and external linking, SEO helps increase organic traffic on the website, i.e. the number of people who find a given website by searching on the Internet. Good SEO can help increase a website’s ranking in search results for specific keywords or phrases, which in turn can lead to more visits and potentially increased conversions and sales.

Who needs SEO?

SEO (web positioning) is necessary for every website, because for years research has shown that most search engine users look at the first 10-20 results and rarely check what’s below. So even if you offer the best products or services, but your website does not appear in the first 20 results, potential customers are unlikely to find out about you. Moreover, over 250,000 new websites are added to the web every day around the world, so competition in every industry is constantly increasing. So if you don’t work on SEO, someone certainly does and that’s why their websites go up and yours goes down.

Therefore, web positioning (SEO) is a key element of the marketing strategy for many companies. It can help increase the number of visits to the website, acquire new customers and increase profits.

How we can help you with web positioning (SEO)

Page optimization

If you already have a website, we can optimise it so that search engines
understand it better and rank it higher.
Content optimisation

Optimising content on the entire website so that it ranks higher for
specific desired keywords.

Rank tracking

Daily tracking of how your website ranks in Google based on 100 search keywords or phrases you define. Weekly or monthly reports. Specific tips on what to change on the website to rank higher.

Registration in search engines

We will register your website in Google, Bing and several smaller search engines so that they know about the existence of the website and include it in search results. We will configure everything so that search engines regularly check what has changed on your website, and at the same time the website itself informs search engines about these changes and also about new content.

Advanced analytics

We use advanced analytics tools that will help you precisely determine or verify who your customers are, what phrases they search for on the Internet, how they get to your website and what they do on it. This will help optimise the content and website for customers and search engines.

SEO consulting

We will advise you on publishing and optimising your content to better reach your customers and rank higher in search engines. We can also suggest several modern solutions used on top websites, that will place you be far ahead of the competition.

Do you need help with SEO?

We advertise on social media

We plan and deliver advertising campaigns on Facebook, Instagram, Messenger, WhatsApp and in mobile applications displaying Meta Audience Network ads. Our skills are officially recognized by Meta (Facebook). We hold the Meta Digital Marketing Associate Certificate.

Planning and creating advertising campaigns for specific goals

Campaigns can have different goals. For example, they can focus on making social media users aware that a certain company or service exists. They can focus, for example, on engaging users in discussions or interacting with published content. They can also encourage visitors to visit the company's website. Finally, they can be focused on selling products or services online. We will help you plan and deliver such a campaign well, and you will know from the beginning what to expect from it and how to measure its effectiveness at the end.

Defining and setting appropriate target groups

Any service or product sold will succeed only if it is advertised and sold
to the appropriate group of clients. Advertising on social media allows you
to very precisely set the target groups of your ads, which will help you
better reach the right people who are potentially interested with the right
message. We will help you define and set these groups appropriately. This
will increase advertising effectiveness and potentially bring greater
profits. You will also save money because you will limit paying for
advertising in groups that are simply not interested in the service or
product.

Creating advertising content

For business owners, writing advertising content can be a tedious process. While you know very well what you offer to your customers, we understand that you may often find it difficult to describe it briefly or present it the way your customers would prefer it. If you already have your advertising content, you can consult it with us. Maybe together we can make it better. Or maybe we will inspire you to approach the topic differently. If you don't have the content yet, we can help you write it. We want your ads to be effective.

Creating interesting graphics and animations for specific ads

Social media ads are and must be visual. And this is often an obstacle preventing some businesses from advertising. Therefore, we offer you help in creating graphics or short animations for advertisements that attract attention and complement the content or convey emotions related to a given product or service.

Defining and setting appropriate advertising budgets

In social media advertising you pay for results. Depending on the type of
ad, the result may be, for example, the number of clicks on the ad by
interested users, the number of views of your video ad, or the number of
users who liked your Facebook page or visited your website. As part of our
service, we will help you define and set the campain budget for the selected
type of advertising and appropriately distribute expenses over time. Thanks
to this, you will be sure that the ad will reach the optimal number of
people for the price you are able to pay.
Creating simple landing pages with offer details

An Ad of a product or service on social media must lead somewhere. Those interested want to know the details of your offer. Most often, such Ad leads to a special landing page with the offer. It may be a specially created offer page on social media or on your website. In both cases, we can take care of it so that your potential customers can quickly learn the details of what you offer and make a decision whether to purchase it.

Do you need help with andvertising on social media?